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🛍️ Online seller templates: order updates, review requests and customer replies

Running a small shop means answering the same customer messages again and again. Clear, friendly replies protect your reviews and save hours every week.

Use the templates below as they are or match them to your brand voice. Add the pack to CopyCat and you can answer in seconds instead of typing from scratch.

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Order confirmation

Hi [Name], thank you for your order [order number]! We are getting it ready and will email you the tracking details as soon as it ships, usually within [number] business days.

Shipping update

Good news, [Name]! Your order [order number] is on its way. Track it here: [tracking link]. Estimated delivery: [date]. Let us know if anything looks wrong when it arrives.

Delay apology

Hi [Name], I am sorry, your order [order number] is taking longer than we planned because of [reason]. The new estimated date is [date]. As thanks for your patience, here is [discount or gift].

Ask for a review

Hi [Name], we hope you are enjoying your [product]! If you have a minute, a short review helps other shoppers and a small business like ours a lot. You can leave one here: [link]. Thank you!

Refund approved

Hi [Name], we have approved your refund of [amount] for order [order number]. It should reach your original payment method within [number] business days. Sorry the item was not right, and thank you for letting us know.

Damaged item reply

I am so sorry your [product] arrived damaged. Could you send a photo of the item and the packaging? As soon as we have it, we will send a replacement or refund, whichever you prefer.

Back in stock

Good news! [Product] is back in stock. Quantities are limited, so grab yours here: [link].

Product listing

[Product name]: [one-line benefit] • [Feature 1] • [Feature 2] • [Feature 3] Size and material: [details] Ships from [place] in [number] days. Easy returns within [number] days.

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